Few challenges are more difficult, and require more strategy, than creating a new category in the marketplace. That’s precisely what we did for Activeion Cleaning Solutions, LLC. We created the brand (Activeion), the products (ionator EXP and ionator HOM), and the category (chemical-free cleaning and sanitizing) using a strategic mix of insights, traditional, and new media. Two years after launch, Activeion was selling over $1 million of product annually.
Millennium Park Show
Tennant Company, a global leader in floor maintenance, had recently introduced a highly sustainable, innovative new technology called “EC-H2O.” The company called on us to introduce the product at the annual industry trade show in a highly strategic fashion. Connecting Chicago’s Millennium Park with the benefits of the technology, we created a “mini-Millennium Park” on the show floor. The set was the buzz of the expo, it won “Best of Show” for the company, and generated over 300 sales leads.
The National Nonprofit Voter Engagement Network (NVEN) partners with America’s nonprofits to help the people they serve participate and vote. In the historic 2008 presidential race, NVEN turned to us to energize its base and prepare for the election. We decided to focus on the many languages that nonprofits encounter and express the word “Vote” through the use of language, breaking down barriers with this universal sentiment. The campaign was one of NVEN’s best and resulted in a record number of requests for voter kits.
Tennant Company Stewardship
For over 130 years, Tennant Company had a product brand – but no corporate brand. Shareholders, employees, vendors and customers all had their own understanding of what the Tennant Company brand stood for – and it was all different. Tennant asked us to create their first-ever corporate brand. After interviews with all stakeholders, strategic meetings with leadership, and creative development sessions, it was agreed that “Stewardship” held the key to Tennant’s success and would represent the corporate brand.
Edina Public Schools Brand Guidelines
One of the top 100 school districts in the U.S., the Edina district represented educational excellence, a commitment to technology, and learning community-wide. Despite its great success, the district had no cohesive identity and all stakeholders viewed the district through their own perspective and applied their own meaning. The District called upon us to create a unified brand, corresponding brand identity guide, and an entirely new website to go along with the brand identity.
Our Lady of Grace Capital Campaign
A parish with over 3,500 members, Our Lady of Grace (OLG) in Edina, MN was at a crossroads: the parish was growing but the campus was in desperate need of repairs, requiring millions of dollars in capital funding to continue the tradition. OLG turned to us to capture the heart of the parish, and communicate that outwardly in a way that would inspire the community to ensure it continued for the next 50 years. The campaign was a great success and the parish now has a foundation of funding to keep it viable.
The best communication starts–and finishes–with an overarching strategy. We’ll be able to explain the strategic rationale for all our work–and we won’t execute without one.
While pictures speak a thousand words and less is more, the story needs to be told as well as shown. And the right words make or break the story.
While good design is great, great design is aligned–with both your vision and your mission. It’s what matters most.
Your business is your idea. We’ll help you share it far and wide.
We shoot in-studio, on location, and bring over 40 years of combined commercial photography experience. We’ll bring your vision to life.
We offer the capabilities you need with the value you want in both high definition videography as well as voice-over narration and audio production.
Our three 3D artists offer quick turn-around in process flows, product fly-overs, and creative product imagery–perfect for large-scale displays, trade show graphics, and high resolution product modeling.
Full-service mobile app development for web, desktop, tablets and phones is our specialty–and we deliver it for a value. We are a licensed Apple developer.